Pre-Loved Prophets forms part of Spark Media’s growing slate of original podcasts, bringing together broadcaster and consumer champion Alice Beer and antiques and collectibles specialist Dan Hatfield, to uncover the hidden value in Britain’s thriving second-hand economy. Combining trusted expertise with entertaining storytelling, the series helps listeners discover the surprising worth of everyday possessions while embracing a more sustainable way of living. With a digital-first strategy spanning podcast platforms, Instagram, TikTok and YouTube, Pre-Loved Prophets is designed as a scalable, multi-platform brand that reaches audiences through audio, short-form video and engaging social content. Alongside opportunities for sponsorship, branded content, live events and publishing, the series reflects Spark Media’s commitment to developing original intellectual property with long-term commercial potential and creating distinctive, talent-led content that can grow across multiple platforms.